About — Lindsay Hartsfield

I’m Lindsay, your brand and design partner.

I’m a graphic designer, art director, creative explorer, and forever student of life with over 6 years of creative industry experience. I’ve gone from making satellites (yes, actually), to designing digital ads and landing pages, to producing 360 ad campaigns. Now, I'm bringing all of my expertise to crafting bespoke brand identities that resonate and websites that convert. Here are the key points:

I’m a self taught designer turned ad school trained art director, with a background in… mechanical engineering?
I believe all good design starts with good creative strategy.
I’ve worked on pretty much every type of design you can imagine, but I focus on logos, brand identity, marketing collateral, web design, social media & ad design.

I’m here to help businesses reach their goals by creating brands they’re proud of by crafting well thought out designs backed by strategy.
I’m dedicated, reliable, honest, good with deadlines, and I like to keep a healthy (albeit slightly dark) sense of humor.
I lean on empathy and understanding to create work that speaks to people.

Contact Me

See Resume

Mission Statement

I craft visual identities and experiences that tell a story, connect with target audiences, and drive growth so that brands can thrive. I do this by helping businesses discover their unique strengths and using these insights to elevate their visual identities through strategic design.

Capabilities

Logo & Brand Identity

I specialize in designing robust, thoughtful, and unique brand identities. This includes logos, typography, color, photography style, illustration style, patterns, layout frameworks, and brand guidelines. I tailor whats included to the needs of the client and can include almost any marketing collateral imaginable.
Marketing Collateral

Any marketing collateral that exists, I’ve designed it. If you need brochures, emails, presentations, one-sheeters, datasheets, swag, event materials, I can make it for you.
Social Media & Digital Ads

With multiple years spent in digital marketing settings, I’ve worked on countless social ads and social posts. Social media is one of the most important aspects of branding today, with ample opportunity for brands to express themselves and their opinions in more fun and creative ways.
Web Design

I design websites and landing pages for companies of all sizes. I’m comfortable staring from scratch or building on what already exists. I can build websites using squarespace, wix, or webflow, and am comfortable working with developers to create more robust websites as well.
Advertising

I’ve designed ads of all shapes and sizes. I’m comfortable working within existing campaigns or developing brand new campaign ideas. This includes everything from 360 campaigns to one off social ads.
Creative Strategy

Before I design anything, I start with strategy. Each piece of design should be able to amplify a brand’s story and message. I work with businesses to narrow in on a creative focus for each and every project I tackle.
Animation

Today, being a designer and art director requires use of motion. Gone are the days that you can design a brand identity without thinking about how a brand moves. The good news is, this introduces a whole new opportunity for brands to come to life.
Illustration

My love for design started in a love for illustration. Illustration can add depth to any brand, and audiences love to see it. Any new opportunity to take a brand to the next level through creative expression is exciting for me.
Presentations & Decks

Presentation and deck design is at the heart of any business. I’ve designed decks for myself, for creative teams, and for a wide range of clients. I not only help with design, but with direction and content as needed.
Editorial

Who doesn’t love to dive deep into type layout and printing? Creating art with long form copy is one of the many things that gets a designer excited, and I’m no different.
Packaging

Packaging is crucial to any branding practice. Standing out on a shelf is everything. As part of any true branding offering, I can happily provide packaging services.
Photoshoot Art Direction

I work with brands to find photographers and plan shoots to produce stylized, branded photo assets for websites, social media, and ad campaigns.

See Work

Brands I’ve worked with

United Airlines

Rebel Ice Cream

Reebok

Dicks Sporting Goods

lululemon

GoFundMe

Workday

Lyft

Champion Pet Foods

Innersense

Limelight Hotels

FirstBank

CAVA

Anthem BCBS

Hellosign

Rumchata

LivSo

Rose Inc.

& more!

Homedics

Well be the right fit if…

You want someone to
meet you where you’re at.

I have experience with taking clients through all parts of the design process. I can happily, and easily jump in wherever you’re at. Whether that’s developing a strategy, building out the details of a website, or the first time you’ve worked with a designer.

You work well in a compassionate
and collaborative environment.

The design process should be fun. At the end of the day, the best solutions come from working together towards a unified goal. At the end of the day, I’m here to help your business succeed and that takes a positive, collaborative environment.

You care a lot about
making a great product.

Great design can make or break a company. The product you deliver matters most to your brand, but how you communicate visually can make a huge impact on your success. I work best with people who are open to seeing the value of design.