PornHub
Support Me Harder
Pornhub’s entire brand is sex. But their biggest audience, men, rarely have to think as much about the decisions women will face if they happen to become pregnant.
We’re speaking to men in Pornhub’s native language, sex, because being a good partner, and supporting a woman’s right to choose, is not just the right thing to do. It’s also incredibly sexy.
Role: Art Direction
The Longest Porno Ever Made
The world’s longest porno is here, and it’s not at all what you’d expect. It turns out ‘sexy’ is not just what porn typically shows you. It’s so much more.
SafeHub
Women in Texas are facing anti-choice laws that put their wellbeing in danger, so we’re partnering with Planned Parenthood to create Safehubs across the state that will serve as a support system for individuals and couples who are considering all of their options.
The SafeHubs will provide counseling, education, and travel resources to the public. They will effectively serve as a discreet extension of Texas Planned Parenthoods, while Planned Parenthood continues to provide the women’s healthcare services they offer outside of abortion.
Support Porn Only
At the start of the campaign, we’re turning off access to Pornhub’s typical content for all of Texas, the state with the most extreme anti-choice laws.
Instead, our Texas audience will only be served videos from our brand new Support Porn category, Pornhub’s answer to pro-choice education. These videos will feature stories of men supporting women as they process the myriad of emotions that come with finding out you’re pregnant, make a decision, and ultimately celebrate or grieve.