Branding & Web Design

Sierra Club

The Sierra Club is a grassroots environmental organization that defends everyone’s right to a healthy world. While the company has a big mission, their visual identity falls short, and feels a bit dated. The intention of this conceptual rebrand is to evoke a bold tone, to demonstrate the grassroots nature of the organization, and to highlight their core values of anti-racism, balance, collaboration, justice, and transformation.

Role: Creative Strategy, Art Direction, & Design